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UTSC Grads launch grocery store with data-based approach to healthy-living

UTSC Grads launch grocery store with data-based approach to healthy-living

Thursday, 16 June 2016
Campus/University News

Toronto, Canada – Small grocery business Menos has declared their commitment to provide quality health foods backed by accessible scientific research.

The Toronto-based company offers healthy food products researched extensively to ensure they are of the highest possible quality. This attention to detail is matched with a commitment to transparency and efforts to educate: Customers have access to the results of analyses conducted on the products, along with short explanations of important compounds and their health benefits. The information provided is comprehensively referenced with peer-reviewed scientific papers from respected journals.

Directors Sebastian Capatina (UTSC Management), Ryan Nicholas Howes (UTSC Psychology), Matthew Chrysler (OCAD University), and Chris Kreisel (UTSC Biochemistry) are motivated to combine rationality with holistic nutritional values: “We want to promote the authentic goodness of high quality traditional foods without all the assumptions common to many healthy-living movements. In 2016, there is no reason why honest data and science cannot be applied to everyday nutrition choices. We want to help people understand what makes our food different and empower them to make informed decisions.”

Menos Canada at Weston Farmers Market

Menos Canada at Weston Farmers Market

The culture and tradition of producers, as well as the esteem held within the community by virtue of industry awards, also informs product choice: “The producers that provide us with their products are tokens of a grand cultural legacy. Some have been operating for hundreds of years. We are very proud to play a small role in this tradition.”

Currently, Menos provides a range of products that complement the ethos of their company. The online store offers extra virgin olive oil from a small family farm in Cordoba, Spain; stone-ground matcha green tea from Kyoto, Japan; organic guayusa tea from the Amazon rainforest in Ecuador; organic Peruvian dark chocolate made with criollo cocoa; and raw Ontario honey with turmeric or ginger. The products are monitored closely in storage and shipped promptly to ensure preservation of quality.

The directors are all recent graduates of Toronto universities and have integrated a diverse skill set with modern technology in order to offer their products at accessible prices. They have begun trading at local farmers’ markets and attend a variety of Toronto festivals. Their online store ships from coast to coast within Canada and offers free shipping on orders over $25.

For more information, contact:

Ryan Nicholas Howes, Director of External Relations


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